TRAVIS BOTT

CLIENT: space150

ROLE: Music Video Director / Creative

As an internal R&D project – and before it was an easily-accessible and mainstream option – we created an AI bot and fed it Travis Scott’s entire discography of lyrics & beats and to see what would happen. We got a lot of strange sequences of lyrics that we culled down and lined up to fit Travis’ flow-style and of course, to rhyme. We then shot a music video to give Travis Bott a visual representation, in a digitally-driven and futuristic way. Artificial intelligence created this, but the end product required human creative touch.

If you want to read more about it, check out some of these articles that covered it.

Hypebeast | Fast Company | i-D | Fader | Stereogum | AdWeek