LET ‘EM COOK

UNINTERRUPTED x STATE FARM

Role: Creative Director

Taking cues from popular Youtube cooking shows and pairing them with the nostalgia of 90’s sitcoms, we created Let ‘Em Cook - a show where professional athletes learn to cook up their favorite childhood dishes, taught by Celebrity Chef Sophia Roe. When State Farm wanted to inject their Personal Price Plan campaign into the NFL market, we seamlessly wove their messaging into our idea in a tongue-in-cheek way, fitting the vibe of the show without compromising it’s digital-first approach. This series embodies athlete storytelling through a unique lens, while giving our audience a chance to learn with - learn more about – their favorite athletes.