RUN THE PLAYLIST

UNINTERRUPTED x VERIZON x APPLE MUSIC

Role: Creative Director; Creative Lead

When Verizon came to us looking for an authentic way to leverage their partnership with Apple Music and amplify how their services connect people, we created a concept that embodied the cultural crossover between sports and sound – Run The Playlist. We set an ambitious goal: curate a playlist for every NFL team, rooted in authentic experiences with athletes, musicians, and fans.

To build these playlists, we hit the road, traveling to three major cities to sit down with icons like 2x MVP Lamar Jackson and Grammy-nominated artists Tyga and 6lack. We then expanded this by connecting with athletes from every other team to discover the sounds they play in the locker room, on the road, and post-victory.

The culmination of this campaign was a live, high-energy show during Super Bowl LVIII in Las Vegas, headlined by Hall of Famer Ed Reed, with Anderson .Paak’s alter ego, DJ PeeWee, keeping the crowd moving. We didn't just build playlists — we built an experience that brought together the worlds of sports and music, creating an emotional connection that resonated with fans, players, and artists alike.