NIKE SPORTSWEAR: HYPERFLORA COLLECTION
CLIENT: Nike
ROLE: Art Director
The Nike Hyperflora campaign utilized Nike product to showcase the power and beauty of the hyper-feminine athlete. We built a unique, 80’s-inspired set that paired women with bold, bright colors and put them at the forefront of the photography. These images were rolled out digitally through sponsored ads on Facebook, Instagram and Twitter as well as landing on the Nike App and the homepage of Nike.com.
