NIKE EQUALITY HUB 2018

CLIENT: Nike

ROLE: Lead Designer / Art Director

The Nike EQUALITY initiative is centered on using the power of sport to inspire people to take action in their communities, where Nike is leading by example with its partnerships with world-class organizations dedicated to advancing this work. We were tasked with creating a central hub for all of Nike’s EQUALITY campaigns throughout the year, that would introduce Nike’s EQUALITY Ambassador Athletes and their affiliated organizations with the end-goal of empowering the user to get involved with their communities through sport. We drove users to organizations through a sticky “Get Involved” CTA, and spread the word organically through a user generated content portion where users could upload a photo of themselves and share what equality means to them.